Netflix Releases Massive Viewership Data Amid Calls for Transparency

Critics Argue Data Lacks Detail and Organization for Meaningful Analysis

Netflix has released a massive collection of viewership data, including more than 18,000 titles and nearly 100 billion hours viewed between January and June 2023.
The data release comes after pressure from partners and talent for more transparency, and is seen as a way for Netflix to showcase its vast global audience.
Despite the large amount of data, critics argue that the information is not organized or detailed enough to provide meaningful insights into viewership trends or programming decisions.
Netflix's data measures viewership in individual hours watched, making it difficult to compare with other media not using this system.
The company plans to release updated figures every six months, providing a window into its data over time.