Netflix Releases Detailed Viewership Data in Transparency Shift

The streaming giant's 'What We Watched' report reveals most viewed titles, marking a departure from its historically secretive approach to data.

Netflix has released its most detailed viewership report to date, revealing the most watched shows and movies on the platform from January to June 2023.
The report, titled 'What We Watched: A Netflix Engagement Report', will be published twice a year, marking a shift in the company's previously secretive approach to its viewership data.
Netflix co-CEO Ted Sarandos explained that the decision to release the data was made to dispel an 'atmosphere of mistrust' and to demonstrate that success in the streaming business is simple: 'You make great stuff, and if people watch it, you win.'
The most viewed titles included the FBI conspiracy drama 'The Night Agent' (812 million hours), the family comedy 'Ginny & Georgia' (665 million hours), and the South Korean revenge thriller 'The Glory' (623 million hours).
The release of this data could put pressure on other streaming services to publish similar information, potentially leading to a more transparent streaming industry.