Overview
- Netflix implemented the new UK rates on Thursday, September 3, 2026, applying them immediately to new sign-ups and promising one month’s emailed notice to existing subscribers based on billing cycles.
- The Standard with Ads plan rose from £5.99 to £7.99 a month (a 33.4% jump), the ad‑free Standard moved from £12.99 to £13.99 (7.7%), and Premium climbed from £18.99 to £20.99 (10.5%).
- The fee to add an extra member to a subscription increased from £4.99 to £5.99 a month, a change that will raise costs for households that share accounts.
- This is Netflix’s second UK price rise in 2026, following a February increase, and the company says the money will be reinvested in programming and platform quality.
- The hikes come as telcos roll out bundles that pair Netflix with other services, and consumer advisers note users can downgrade, cancel, or switch to free ad‑supported services to reduce bills.