Netflix Raises UK Prices; Cheapest Plan Jumps One-Third

Overview

• Netflix implemented new UK pricing on September 3, raising Standard with Ads from £5.99 to £7.99, Standard from £12.99 to £13.99, and Premium from £18.99 to £20.99.
• New customers are charged the higher rates immediately and existing subscribers will receive one month’s emailed notice with the exact change tied to their billing cycle.
• The fee to add an extra member rose from £4.99 to £5.99, a move that narrows the price gap between the ad-supported tier and higher plans.
• Netflix says the increases will be reinvested in programming and service improvements and the company’s UK base of over 18 million subscribers means the changes affect millions of households.
• Consumers can downgrade or cancel without penalty and may shift to free or bundled alternatives such as ITVX, Channel 4, Tubi, or the Vodafone TV bundles launching in October, which could reshape how people buy streaming services.