Overview
- On Thursday UK pricing was changed for a second time this year, with the ad-supported standard plan rising from £5.99 to £7.99 and other tiers also increased to new monthly rates reported by local outlets.
- The new rates already apply to new sign-ups, and Netflix has given existing members about one month’s notice before their bills are changed.
- Subscribers have posted cancellation confirmations and complaints on Reddit, with multiple users describing the rise as unreasonable and some leaving after many years of membership.
- Some former or switching customers cite alternatives such as Disney+ (sometimes bundled with services like Uber One) or returning to DVDs as cheaper viewing options.
- Netflix says the hikes reflect investments in content and service quality, but the immediate effect could be higher churn and renewed competition as rivals use promotions to attract frustrated viewers.