Netflix Raises Subscription Prices Following Record Subscriber Growth

The streaming giant cites increased investments in programming and live events as the reason for its latest price hike.

Netflix's ad-supported plan will increase from $6.99 to $7.99, while its standard ad-free plan rises from $15.49 to $17.99, and the premium tier jumps from $22.99 to $24.99.
The price hike follows Netflix's record-breaking addition of 19 million new subscribers in the last quarter of 2024, bringing its global total to 302 million users.
Netflix attributes the increase to its significant investments in original programming and live events, such as NFL games and the Mike Tyson-Jake boxing match, which drew massive viewership.
The company has doubled its advertising revenue in 2024 and expects further growth in 2025, with its ad-supported tier now accounting for over 55% of new sign-ups in available markets.
The price increases align with an industry-wide trend of rising streaming costs, as platforms like Disney+, Max, and Peacock have also raised their subscription fees in recent years.