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Netflix Raises Subscription Prices and Ends Ad-Free Basic Tier in Germany

Framed as funding for more content, Netflix's German price changes require subscriber consent before new charges can be applied.

Overview

  • Netflix updated its Germany price list on Thursday and raised monthly fees for all plans, with Premium moving to €21.99, Standard to €15.99, and the ad-supported tier to €6.99.
  • The cheapest ad-supported plan sees the largest jump at about 40 percent, Standard rises roughly 14 percent, Premium about 10 percent, and add-on fees for users outside the household increase by €1 per month.
  • Netflix is discontinuing the remaining ad-free basic plan so legacy users will need to switch to a current tier if they want to stay with the service.
  • German consumer rules mean Netflix must ask existing subscribers to agree to higher charges before billing them, and failure to consent can lead to the subscription ending rather than an automatic price increase.
  • The company says higher fees will fund content investment; the move follows earlier price hikes and password‑sharing charges and could drive churn as Germany's market grows more competitive and rights costs rise.