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Netflix Pulls ‘Original’ Badge From Titles Across Apps

The company has not explained the move.

Overview

  • The red 'N' icon that signaled a Netflix Original has disappeared from content tiles in a broad rollout visible on web and mobile.
  • Netflix has not offered an official rationale for the change and declined to comment to multiple outlets.
  • The removal blurs the at-a-glance distinction between Netflix-produced and licensed titles, pushing users to open a title to confirm its status.
  • Analysts suggest potential reasons including a cleaner interface, reputational considerations around weaker originals, and boosting the perceived value of licensed additions.
  • What’s on Netflix first reported the shift, and coverage cites reports that originals account for a large share of the library, roughly 63 percent.