Overview

• Squid Game Season 3, set to debut on June 27, will conclude Netflix’s most-watched series of all time.
• The franchise has attracted over 600 million global views across its first two seasons, including 190 million in Season 2’s premiere week.
• Netflix will host a large-scale fan parade in central Seoul days after the launch, co-hosted with the Seoul Metropolitan Government and featuring the series creator and cast.
• Over 80% of Netflix members have streamed Korean titles and company research finds K-content viewers are twice as likely as non-viewers to consider traveling to South Korea.
• The streamer plans 15 more Korean originals for late 2025—from dramas and films to non-fiction series—supported by a $2.5 billion investment and a focus on authentic local storytelling with emerging creators.