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2mo ago

Netflix Poised to Bid for Champions League Rights Under UEFA’s 2027–28 Overhaul

UEFA’s planned rights revamp for 2027–28 would create multi-year, territorial packages marketed by Relevent to lift annual revenue by about 10%.

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Overview

  • The Times reports that Netflix plans to seek a global package for one Champions League match per round starting in 2027–28, with first pick on Tuesdays and limits on repeat appearances by the same team.
  • Disney+ is also expected to enter the bidding, indicating broader interest from major streamers, according to the reporting.
  • Relevent will market the rights with contract windows of three to six years, and UEFA is targeting roughly €5 billion in annual income under the new model.
  • Under the proposed territorial approach, matches would initially be available on the winning platform only in that platform’s country of origin.
  • Current arrangements provide context: Amazon shows one match per round in the UK, Germany and Italy, Apple holds global MLS rights, and Warner Bros. Discovery distributes the Champions League in Brazil via HBO Max and TNT Sports.