Overview
- The immersive activation transforms facades from numbers 837 to 890 on Calle Magallanes into a black backdrop through August 3 for Merlina’s second season
- Branded “Paseo Darkminito,” the promotion features themed decor, live tango orchestras, cello performances and interactive photo stations
- The Ministry of Public Space and Urban Hygiene confirmed that the campaign complied with Law 6163 sponsorship rules and did not affect any protected heritage structures
- Tourists and locals took to social platforms to criticize the blackout, arguing it diluted the neighborhood’s vibrant cultural appeal
- Under the sponsorship agreement, Netflix and property owners must repaint the facades to their original colorful scheme once the event ends