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Netflix Originals Dominate 2024-25 Ratings as Broadcast Shows Gain Ground

Nielsen’s multiplatform ratings deliver apples-to-apples insights into viewer behavior across live broadcast platforms, streaming channels, on-demand services

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"Squid Game," "Tracker" and "Adolescence" (Netflix/CBS)

Overview

  • Netflix originals occupied 10 of the season’s top 15 slots, led by Squid Game season 2’s 27.1 million viewers and Adolescence’s 19 million.
  • CBS dramas Tracker and Matlock and ABC’s High Potential challenged streaming giants by placing among the top six most-watched series.
  • Nielsen’s live-plus-35-day multiplatform data revealed streaming partners amplified broadcast audiences, with High Potential nearly doubling its total via Hulu.
  • Prime Video’s Reacher (17.3 million) and Paramount+’s Landman (15.8 million) were the only non-Netflix streaming shows in the top 10, marking growing competition.
  • Under the new metrics, CBS canceled three dramas despite their high multiplatform rankings, prompting network lineup shake-ups.