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Netflix Opens First Permanent Netflix House at King of Prussia Mall

The free-entry attraction marks a push to turn hit franchises into in-person experiences that deepen fan engagement.

Overview

  • The 100,000-plus square foot venue repurposes a former Lord & Taylor with show-themed spaces tied to Wednesday, ONE PIECE, Squid Game, Stranger Things and Bridgerton.
  • General admission is free, with ticketed add-ons priced at $39 for major immersive experiences, $25 for VR games and $15 for a nine-hole mini golf course.
  • On-site amenities include Netflix Bites, a retail shop and a 229-seat Tudum Theater programmed for screenings, trivia nights and other events.
  • Netflix says more than 260 local workers were employed to build the site, and the company declined to disclose total construction costs.
  • The company has announced additional locations, with Dallas opening December 11 and a Las Vegas venue planned for 2027.