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Netflix Opens First Permanent Netflix House at King of Prussia

The site tests a free-to-enter model that sells premium experiences to build lasting fan relationships.

Overview

  • Admission is free, with paid attractions including Wednesday and ONE PIECE starting at $39, virtual reality games at $25, and a nine-hole mini golf course at $15.
  • The venue repurposes a former department store into an immersive space of over 100,000 square feet with photo-friendly installations and themed sets.
  • Experiences draw on popular titles such as Wednesday, ONE PIECE, Squid Game, Stranger Things and Bridgerton, alongside rotating activations and on-site shopping.
  • Netflix Bites offers a menu inspired by roughly 20 shows and films, and the complex includes a theater programmed for screenings and events.
  • Netflix says more than 260 local workers were employed for the build, the company has not disclosed costs, and additional sites are slated for Dallas on December 11 with Las Vegas planned for 2027.