Overview
- Multiple reports say Netflix is close to an agreement with iHeartMedia to bring roughly 20 video podcasts to its platform with full episodes not posted on YouTube.
- Shows cited by sources include The Breakfast Club, led by Charlamagne tha God, and Stuff They Don’t Want You To Know.
- Netflix declined to comment on the reported deal and iHeartMedia did not respond to requests for comment.
- The effort follows Netflix’s October partnership with Spotify covering 16 video shows that are likewise barred from uploading full episodes to YouTube, with rollout expected early next year.
- Nielsen data cited in the coverage notes YouTube’s larger share of U.S. TV viewing than Netflix, as industry sources flag creator revenue concerns and unsettled video rights, with additional talks reported with SiriusXM and creator licensing such as Ms. Rachel and Mark Rober.