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Netflix Names Mattel, Hasbro Co-Master Toy Partners for 'KPop Demon Hunters'

An industry-first co-master licensing plan aims to channel the film’s momentum into a 2026 retail rollout.

Overview

  • Mattel will develop dolls, action figures, collectibles and playsets, with a Huntr/x fashion-doll three-pack presale opening Nov. 12 on Mattel Creations for 2026 delivery.
  • Hasbro’s first item is Monopoly Deal: KPop Demon Hunters, available for preorder starting Oct. 21 and shipping Jan. 1, 2026, with additional plush, youth electronics and role-play products to follow.
  • Products from both toy makers are slated to reach retailers beginning spring 2026 and continue through the 2026 holiday season and beyond.
  • The film returns to theaters for a Halloween weekend sing-along at major U.S. chains, and Netflix’s Ted Sarandos said the engagement does not signal a broader change to the company’s streaming-first film strategy.
  • Netflix cites more than 325 million views in 91 days and a chart-topping soundtrack as it negotiates sequels with Sony, with deals not yet finalized and analysts cautioning a follow-up is likely years away.