Overview
- Mattel will produce dolls, action figures, accessories and collectibles, while Hasbro will handle plush, electronic youth products and role‑play items.
- A KPop Demon Hunters Monopoly edition opened U.S. preorders on October 21 for $12.99 at major retailers, with shipments beginning January 1, 2026.
- Mattel plans a Mattel Creations exclusive three‑doll HUNTR/X pack with preorders in November 2025 and delivery in early 2026.
- The wider merchandise range is scheduled for a global retail rollout in spring 2026, following staggered late‑2025 preorder windows.
- The move follows the film’s surge to roughly 325.1 million views in 91 days and chart wins led by “Golden” hitting No. 1 on the Billboard Hot 100, as analysts flag risks like potential product saturation and unresolved creator‑participation questions.