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Netflix Names Mattel and Hasbro Co-Master Licensees for 'KPop Demon Hunters' as Preorders Open

Most official toys will not ship until after the holidays due to production lead times.

Overview

  • Mattel Creations will offer a Huntr/x fashion-doll three-pack for preorder on Nov. 12, with shipments slated for 2026.
  • Hasbro’s first item is Monopoly Deal: KPop Demon Hunters, with preorders starting Oct. 21 and delivery on Jan. 1, 2026.
  • Broader product lines from both toymakers will roll out at retail beginning in spring 2026 under an industry-first dual co-master structure.
  • The film has topped 325 million views in 91 days on Netflix and posted a chart-topping soundtrack, driving demand for licensed merchandise.
  • Netflix is mounting Halloween weekend sing-along screenings while maintaining a streaming-first strategy, the creators have rejected a live-action version, and Netflix and Sony are in talks about a sequel.