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Netflix Maps Interactive Pivot With Live Voting, Party Games and Vertical Mobile Feed

CTO Elizabeth Stone outlined a phased plan to make viewing participatory and keep discovery inside the app as new features roll out now and through 2026.

Overview

  • Real-time audience voting will debut on Netflix’s Star Search reboot next year after August tests on Dinner Time with David Chang showed steady engagement, with time-limited prompts on TV and mobile.
  • Five living-room party games are slated for release by the end of 2025—LEGO Party!, Boggle Party, Pictionary: Game Night, Tetris Time Warp and Party Crashers—played on TV with phones as controllers, with more titles coming in 2026.
  • Netflix is testing a vertical, short-clip feed on mobile to speed up discovery of its own shows and films, with experiments continuing through 2026 and a stated goal of not replicating TikTok.
  • The service has launched an immersive Halloween homepage experience, with a Holiday version due in December and franchise sets like Bridgerton in development to make browsing more dynamic.
  • A redesigned Kids profile is rolling out globally with a simplified layout, a top navigation bar and a My Netflix section that consolidates saved, watched and liked titles.