Netflix Links 'Squid Game' Season 2 Premiere to Free Battle Royale Game

Netflix debuts 'Squid Game: Unleashed,' a free-to-play mobile game offering exclusive in-game rewards for viewers of the show's second season.

Netflix has launched 'Squid Game: Unleashed,' a 32-player battle royale mobile game inspired by the hit series, available for free to all players, including non-subscribers.
The game rewards players with in-game currency, tokens, and exclusive character outfits for watching episodes of 'Squid Game' Season 2, set to premiere on December 26.
This marks Netflix's first major attempt to integrate its streaming content with its growing gaming division, aiming to expand fan engagement across platforms.
'Squid Game: Unleashed' features challenges modeled after the show's brutal competitions and will incorporate elements from Season 2 as episodes are released.
Netflix sees this initiative as a test of transmedia synergy, leveraging its most popular series to drive interest in its gaming offerings and vice versa.