Overview

• Netflix formally used generative AI to create a complex building collapse sequence in its Argentine sci-fi series The Eternaut, marking its first acknowledged AI-driven content production.
• Ted Sarandos said the AI-generated VFX was completed ten times faster than traditional workflows and remained within the show’s budget constraints.
• Netflix’s iLine innovation team is developing AI-enhanced tools for stages from previsualization through post-production while piloting AI-powered search and generative ads on its platform.
• A CVL Economics study warns that AI could disrupt over 200,000 film and TV jobs by 2027, reflecting widespread concern among industry professionals about automation’s impact.
• In its latest SEC filing, Netflix cautioned that rivals could gain an edge by adopting generative AI more effectively, underscoring competitive stakes in streaming.