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Netflix House Opens Wednesday in King of Prussia as Streamer’s First Permanent Fan Venue

Netflix frames the site as marketing over revenue, pairing free entry with paid attractions.

Overview

  • The 100,000-plus-square-foot space features hour-long experiences based on Wednesday and One Piece, plus VR tied to Stranger Things, Squid Game and Rebel Moon.
  • Entry is free; typical prices start at $39 for feature experiences, $25 for virtual experiences and $15 for nine-hole mini golf.
  • A 229-seat Tudum Theater will host screenings, live sports like NFL games and WWE Raw, trivia nights and special events.
  • Expansion is scheduled with Galleria Dallas opening Dec. 11 and a Las Vegas site planned for 2027, and Ted Sarandos has discussed the potential for many more locations.
  • Netflix cites a local footprint including more than 260 tradespeople on the build, nearly 300 permanent jobs, and a merchandise shop where about 70% of items are location-exclusive.