Overview
- The Rip sits at No. 1 on Netflix’s charts as the film’s success drives a wider conversation about streaming-era craft.
- On the Joe Rogan podcast, Matt Damon said Netflix pushes for a major hook in the first five minutes and for key plot points to be repeated three or four times to accommodate distracted viewers.
- Damon contrasted theatergoing as a focused, communal ritual with at-home viewing where phones, kids and pets fracture attention.
- Ben Affleck pointed to the British miniseries Adolescence as a counterexample that avoids early action and heavy exposition yet still drew strong audience response, with one outlet reporting 97 million views in three weeks.
- Damon and Affleck secured success-based bonuses for their crew on The Rip, a rare departure from Netflix’s typical upfront-only pay model reported by industry outlets.