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Netflix Greenlights Deion Sanders Docuseries 'PRIME TIME' for 2026

The three-part series will explore Sanders' journey from sports icon to coach and delve into deeply personal aspects of his life.

Apr 19, 2025; Boulder, CO, USA; Colorado Buffaloes head coach Deion Sanders during the spring game at Folsom Field. Mandatory Credit: Isaiah J. Downing-Imagn Images/File Photo
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Overview

  • Netflix has announced 'PRIME TIME,' a three-part documentary on Deion Sanders, set to premiere in 2026.
  • The series will chronicle Sanders' evolution from a two-sport professional athlete to a cultural figure and college football coach.
  • It will feature personal revelations, including his relationship with his biological father, surviving an attempted suicide, and significant health challenges.
  • Produced by SMAC Entertainment, Skydance Sports, and NFL Films, the series will include appearances by Jerry Rice, Emmitt Smith, Ice Cube, and Kirk Franklin.
  • This marks Sanders' move from Amazon Prime Video to Netflix, highlighting the competition among streaming platforms for sports content.