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Netflix Front-Loads July With Massive First-Week Content Drop

The streamer is concentrating big releases at the start of the billing cycle to reduce subscriber churn through heightened engagement.

“Happy Gilmore 2” (Scott Yamano/Netflix)
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Overview

  • Netflix will forego its usual Monday additions aside from WWE’s live Monday Night Raw to build momentum for a multi-day launch
  • On Tuesday, July 1, the service will add dozens of licensed films and debut two Netflix documentaries, Attack on London and Trainwreck: The Cult of American Apparel
  • Wednesday, July 2 brings the premiere of The Old Guard 2 starring Charlize Theron, setting the stage for back-to-back releases
  • Thursday’s slate on July 3 includes all four seasons of Mr. Robot and The Sandman: Season 2 Volume 1
  • Documentary series All the Sharks and anime The Summer Hikaru Died arrive on July 4 and July 5, underscoring Netflix’s genre diversity and strategic date planning