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Netflix Frames Anime as a Core Creative Pillar With New Exclusive Projects

The company is shifting from licensor to creative partner and boosting localization to reach more viewers worldwide.

Overview

  • Netflix told an industry audience that anime views rose from about 1.0 billion in 2023 to 1.5 billion in 2025 and that roughly 150 million households watch anime on its service in 34 languages.
  • Company executives described a “creative first, local first” approach that aims to work directly with Japanese committees and studios rather than only licensing finished shows.
  • Netflix announced an exclusive adaptation of the manga Fool Night directed by Atsushi Yukawa and produced in a first-time collaboration between Sunrise and Shaft.
  • The streamer also previewed a new One Piece adaptation produced by Wit Studio and debuted footage from Cyberpunk Edgerunners season two with Trigger and much of the original creative team returning.
  • Netflix said about 80% of anime viewers watch in their local language and plans to increase spending on dubbing and localization, a move that could expand global reach and change how projects are commissioned and produced.