Netflix Faces Subscriber Surge After Reed Hastings Endorses Kamala Harris

Reed Hastings' $7 million donation to Kamala Harris' campaign led to a significant spike in Netflix cancellations, marking the highest churn rate since February.

Reed Hastings publicly endorsed Kamala Harris for the 2024 presidential election and donated $7 million to a pro-Harris super PAC.
Following Hastings' endorsement, Netflix experienced nearly triple the usual rate of cancellations in the U.S. from July 25 to July 29.
July 26 marked the single worst day for Netflix cancellations in 2024, driven by backlash from Trump supporters and conservative consumers.
Despite the spike, Netflix's overall subscriber base remains robust with around 277 million global paid subscribers as of June 30, 2024.
The backlash against Netflix is part of a broader trend where companies face boycotts over political endorsements and social issues.