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8mo ago

Netflix Faces Slowest Subscriber Growth in Six Quarters

With subscriber growth slowing, Netflix shifts focus to ad revenue and content strategy.

The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo

Overview

  • Netflix is expected to report adding 4 million subscribers in Q3, marking its slowest growth in six quarters.
  • The streaming service is emphasizing revenue growth and margins over subscriber numbers, planning to stop reporting subscriber data in 2025.
  • Analysts express concerns about Netflix's ad-supported plan, which is not expected to drive significant growth until 2026.
  • Netflix's strategy includes phasing out ad-free plans to boost revenue from its ad-supported tier.
  • Upcoming content such as the 'Squid Game' season two and live sports events are part of Netflix's plan to attract more subscribers and advertisers.