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Netflix Expands KPop Demon Hunters Into Merch, Sequels and Stage Musical

A recent trademark filing by Netflix signals a broader franchise build-out for the animated hit after it shattered streaming records and topped global music charts.

Overview

  • KPop Demon Hunters has become Netflix’s most-watched original animated film and ranks fourth among all English-language titles with 158.8 million views in its first seven weeks
  • Its K-pop–style soundtrack, led by the breakout single “Golden,” has topped the Billboard Global 200 and both ARIA Albums and Singles Charts
  • In late July, Netflix filed trademarks covering household goods, apparel, toys and more and merchandise is already appearing in venues such as the National Museum of Korea
  • Reports indicate development is underway on two animated sequels, a television series and a stage musical to expand the film’s universe
  • Netflix has officially stated that no live-action remake of KPop Demon Hunters is currently under discussion