India Slate with Diverse, Star-Studded Lineup for 2024
The streaming giant aims to cater to a broad audience spectrum in India, featuring a mix of genres and big names in its latest offerings.
- Netflix announces a diverse and star-studded lineup for India in 2024, including movies, series, and documentaries across multiple genres.
- The slate includes high-profile projects like 'Heeramandi: The Diamond Bazaar' by Sanjay Leela Bhansali and 'Wild Wild Punjab,' a comedy by Luv Ranjan.
- Netflix India's strategy focuses on original content, diversity, and catering to a wide audience range, following a successful year of subscriber growth.
- Price cuts and partnerships with telecom companies have contributed to Netflix India's growth, with plans to continue investing in the market.
- Live streaming emerges as a new frontier for Netflix in India, with plans to explore live content following the success of the SAG Awards live stream.