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5mo ago

Netflix Expands Global Reach with New International Content Showcase

The streaming giant highlights its strategy to captivate audiences worldwide through diverse, locally resonant programming.

Overview

  • Netflix unveiled its international content strategy at its first global showcase in Los Angeles, emphasizing local storytelling with universal appeal.
  • The highly anticipated 'Squid Game' Season 2, set to release on December 26, has already been renewed for a third and final season.
  • Key upcoming projects include adaptations of 'One Hundred Years of Solitude' from Colombia and 'The Leopard' from Italy, showcasing Netflix's commitment to diverse narratives.
  • Netflix reports that over 70% of its viewing involves subtitles or dubbed audio, with non-English content gaining significant traction in the U.S., especially Korean, Japanese, and Spanish titles.
  • New series and renewals announced include 'Physical 100' Season 3 from Korea and 'Love is Blind: France', highlighting Netflix's global content expansion.