Netflix Expands Gaming Push with Monthly Releases
Streaming giant aims to deepen user engagement by integrating games with popular TV series and films.
- Netflix plans to launch a new game each month, starting July 2024.
- The company has over 80 games currently in development, focusing on interactive narrative experiences.
- Games will be based on popular Netflix IP, including new titles inspired by 'Squid Game' and 'Emily in Paris.'
- Netflix's gaming initiative aims to complement its streaming content, enhancing fan engagement between seasons.
- Former Epic Games executive Alain Tascan joins Netflix as the new president of games.