Netflix Expands Gaming Push with Cloud-Based Party and Co-Op Games

The streaming giant plans to introduce interactive multiplayer games as part of its growing gaming portfolio, aiming to boost subscriber engagement.

Netflix announced plans to add cloud-streamed party and couch co-op games, described as a modern take on family board game nights and TV game shows.
The company has been testing its game streaming technology since 2023 and will continue investing in this area to expand its gaming offerings.
Netflix's gaming strategy includes mainstream titles like Grand Theft Auto and games based on its original IP, with 'Squid Game: Unleashed' becoming a major success globally.
The company views gaming as a new content category to attract and retain subscribers, though its gaming budget remains smaller compared to its film and TV investments.
Future plans include ad-free, in-app purchase-free games for kids, as Netflix aims to position itself as a significant player in the $140 billion gaming industry.