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yesterday

Netflix Enters Top Three as YouTube Widens Lead in June TV Rankings

Nielsen’s gauge reveals streaming services now account for 46% of viewing, broadcast networks have fallen below 20%

Felix Mallard as Marcus Baker, Antonia Gentry as Ginny Miller in "Ginny & Georgia" (Credit: Amanda Matlovich/Netflix)

Overview

  • Netflix entered Nielsen’s top three distributors in June with an 8.3% share, propelled by a 13.5% month-over-month surge driven by new releases including Squid Game’s final season, Ginny & Georgia season 3 and KPop Demon Hunters.
  • YouTube retained its position at the top for a fifth straight month, capturing 12.8% of total viewing and extending its lead over Disney to 2.8 percentage points.
  • Disney secured second place at 10% of viewership, propelled by strong NBA Finals ratings on ABC affiliates and ABC World News Tonight.
  • Streaming platforms collectively comprised 46% of TV viewing in June while broadcast networks dipped below 20% and cable share held steady at 23.4%.
  • NBCUniversal ranked fourth with a 7.8% share, supported by a 13.4% month-over-month increase for Peacock driven by Love Island.