Overview

• Netflix is discontinuing the $11.99 per month Basic ad-free plan for existing subscribers.
• Affected users in Canada and the UK are receiving notifications to choose a new plan.
• Options include an ad-supported tier at $6.99 or ad-free plans starting at $15.49.
• The phase-out aligns with Netflix's strategy to boost its ad-supported plan, which now accounts for 40% of new sign-ups.
• The Basic plan was previously removed for new and returning members in 2023.