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Netflix Ends Interactive Storytelling, Removing 'Bandersnatch' and Similar Specials

The streaming giant has retired its Branch Manager engine and shifted focus to gaming and AI content, sparking fan outcry and preservation efforts.

netflix Black Mirror Bandersnatch Interactive Media Bandersnatch Petition

Overview

  • Netflix has fully removed its interactive specials, including Black Mirror: Bandersnatch and Kimmy vs. the Reverend, as of May 12, 2025.
  • The company has retired its proprietary Branch Manager engine, citing high costs and technological limitations as reasons for the decision.
  • Fans have launched a Change.org petition with over 6,500 signatures, calling for the preservation or re-release of Bandersnatch and other interactive content.
  • Critics warn that the removal highlights the vulnerability of streaming-exclusive media, with concerns about the permanent loss of unique story branches and endings.
  • Netflix is reallocating resources to mobile gaming and AI-driven features, marking a strategic shift away from the interactive storytelling format.