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yesterday

Netflix Eliminates Basic Plan in Spain, Migrating Subscribers to Ad-Supported Tier

Netflix is emailing Basic subscribers that they will be auto-migrated next month to its €6.99 Standard with ads tier unless they opt for a pricier ad-free plan.

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Logo de Netflix en una televisión.
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Overview

  • Netflix has begun notifying Spanish Basic plan customers by email that their subscriptions will be removed on September 1 and moved automatically to the ad-supported Standard package.
  • The change ends the ad-free Basic option in Spain and leaves three plans: Standard with ads (€6.99), Standard without ads (€13.99) and Premium (€19.99).
  • Subscribers forced off the Basic plan can upgrade to the higher-priced ad-free Standard or Premium tiers if they wish to avoid commercials.
  • The Premium tier retains its features of four simultaneous streams, 4K HDR resolution and the ability to add up to two non-household members.
  • This rollout follows similar phases in Canada and the U.K. earlier this quarter, with Netflix planning to extend the ad-supported strategy progressively to other markets including Mexico.