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Netflix Drops Basic Plan in Mexico as HBO Max and Apple TV+ Hike Prices

The shifts point to a pivot toward ad-supported options and higher average revenue per user, with changes phasing in from late September into October.

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Netflix ofrece planes desde $119 hasta $329 pesos al mes en México
Netflix elimina su plan básico en México y presenta el nuevo plan Estándar con anuncios, que ofrece un 25% de ahorro.
HBO Max sube de precio en México: así quedan sus paquetes

Overview

  • Netflix notified Mexican subscribers that the Basic plan without ads will be discontinued and accounts will be moved automatically to the Standard with ads tier at 119 pesos on each user’s billing date starting October 12, 2025.
  • Netflix’s lineup in Mexico is now Standard with ads at 119 pesos per month, Standard without ads at 249 pesos, and Premium at 329 pesos.
  • HBO Max confirmed new rates effective September 26, 2025, keeping the Básico con anuncios monthly plan at 149 pesos and raising Estándar to 239 pesos and Platino to 299 pesos, with all annual plans increasing.
  • Apple TV+ raised its monthly price 30% to 169 pesos in Mexico, applying immediately for new users and at the next billing cycle for existing subscribers; Apple One bundles were also updated to 249, 329 and 499 pesos for Individual, Family and Premium.
  • Media reports indicate HBO Max could add a fee for account sharing outside the household in Mexico, a measure not yet confirmed locally but consistent with broader platform efforts to monetize sharing.