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Netflix Dominates Nielsen’s First Multiplatform Ratings for 2024-25 TV Season

Expanded metrics reveal streaming’s ascendancy over broadcast viewership across the industry.

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"Squid Game," "Tracker" and "Adolescence" (Netflix/CBS)
Squid Game Season 2, Adolescence Lead 100 Most-Watched TV Series Of 2024-25 Across Streaming, Broadcast, Cable Ranking

Overview

  • Nielsen’s multiplatform ratings, introduced this season, track 35 days of combined linear and streaming viewing for the first comprehensive measurement of TV habits.
  • Netflix’s Squid Game led all series with 27.1 million viewers, followed by the streamer’s limited drama Adolescence at 19 million.
  • Five of the season’s top ten most-watched shows appeared on Netflix, spanning genres from drama to comedy.
  • Traditional broadcasters retained strong audiences with CBS’s Tracker drawing 17.4 million viewers and ABC’s High Potential averaging 16.1 million.
  • A diverse top-100 lineup included preschool hit Ms. Rachel’s Netflix programs and legacy reality franchises such as Survivor and American Idol.