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Netflix Docuseries Exposes Alleged Abuse in Piper Rockelle’s ‘Squad’

The series sheds light on abuse allegations against Tiffany Smith and the unregulated world of child influencers, reigniting public scrutiny of the industry.

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Piper's Squad included a rotating cast of tweens.

Overview

  • A new Netflix docuseries, 'Bad Influence: The Dark Side of Kidfluencing,' delves into allegations of verbal, physical, and sexual abuse by Tiffany Smith, mother and manager of teen influencer Piper Rockelle.
  • The documentary highlights claims that Smith encouraged exploitative behavior among minors, including urging them to act provocatively for videos, and sabotaged the online careers of those who left the group.
  • The lawsuit filed in 2022 by 11 former members of 'Piper’s Squad' was settled in October 2024 for $1.85 million, following allegations of abuse and labor violations.
  • Several former Squad members, now pursuing careers in music, acting, and other fields, share their experiences in the series, marking the first time many have spoken publicly about their allegations.
  • Piper Rockelle, despite YouTube demonetization, continues to create content and generate income through brand deals while her mother, Tiffany Smith, faces renewed scrutiny from the media and public.