Overview

• Ted Sarandos confirmed the first on-screen generative AI visual effects in a Netflix original were used to create a building collapse scene in Los Eternautas.
• The AI-powered sequence was completed ten times faster, at a fraction of the cost of traditional VFX workflows.
• Greg Peters revealed Netflix is leveraging AI to tailor content recommendations, target ads, launch interactive ad experiences in the second half of 2025.
• Critics warn that increased AI use may displace creative jobs, replicate actors’ likenesses without consent.
• Regulators, industry bodies worldwide are drafting guidelines to ensure ethical AI deployment, including labor protections, consent safeguards.