Overview

• Netflix used generative AI to render a collapsing Buenos Aires building scene in The Eternaut, marking its first public AI-generated VFX in an original series.
• The AI sequence was completed ten times faster than traditional workflows and enabled effects that would have been cost-prohibitive on the show’s budget.
• Co-CEOs Ted Sarandos and Greg Peters present AI as a tool to enhance storytelling quality and confirm plans for further AI integration in future productions.
• Netflix is piloting an AI-powered voice recommendation feature that allows subscribers to search for titles by mood and specific criteria using voice commands.
• In its SEC filing Netflix warned that competitors could gain an edge through AI, and CVL Economics forecasts that generative AI may displace many entry-level film and TV roles by 2027.