Overview

• The collection launches Aug. 21 and begins appearing on member homepages this weekend as rows tailored to all 12 zodiac signs.
• Netflix’s member experience and product discovery team handpicks titles for each sign, emphasizing editorial curation over pure algorithmic recommendations.
• Users can browse recommendations for any sign, with examples including Virgo paired with The Queen’s Gambit and Beef, Scorpio with Wednesday and You, and Sagittarius with One Piece and The Witcher.
• Senior Director of Product Discovery Mansi Patel said the concept clicked after the team noticed Mercury in retrograde around a Black Mirror release, framing the hub as a culturally relevant discovery tool.
• Netflix plans to refresh the Astrology Hub throughout the year in step with the zodiac calendar to keep the collections timely.