Netflix Debuts WWE Monday Night Raw in $5 Billion Streaming Deal

The streaming giant's first live WWE event featured star-studded appearances, revamped branding, and a global expansion strategy.

Netflix streamed its first WWE Monday Night Raw episode on January 6, 2025, as part of a $5 billion, 10-year deal to bring WWE programming to its platform.
The event, held at Los Angeles' Intuit Dome, featured appearances by WWE legends like Dwayne 'The Rock' Johnson and Hulk Hogan, alongside celebrities such as Ashton Kutcher, Vanessa Hudgens, and Travis Scott.
WWE introduced a new black ring mat covered in sponsor logos and updated referee uniforms, signaling a modernized and more corporate visual identity for the brand.
The move to Netflix aims to expand WWE's global audience by leveraging the platform's 283 million subscribers across 190 countries.
WWE's transition from traditional TV to streaming marks a significant shift in its strategy to grow its fan base and adapt to changing media consumption habits.