Overview

• Power Moves, produced by Shaquille O’Neal’s Jersey Legends and Sony’s Intellectual Property Corporation, chronicles Reebok’s cultural and business revival.
• The docuseries highlights O’Neal’s and Allen Iverson’s roles as President and Vice President of Reebok Basketball since September 2023.
• The trailer reveals appearances by WNBA star Angel Reese, who signed Reebok’s first NIL deal, and teases efforts to court NBA star Shai Gilgeous-Alexander.
• Reebok’s turnaround began with its 2021 acquisition by Authentic Brands Group, with O’Neal playing a pivotal role as a shareholder.
• Power Moves premieres globally on Netflix on June 4, 2025, offering an inside look at Reebok’s strategy to regain relevance in the sportswear market.