Overview

• Netflix partnered with its in-house Eyeline Studios to create the first final footage generated by AI in a Netflix original series, using generative models to render a building collapse in El Eternauta.
• That AI-driven sequence was completed ten times faster than traditional visual-effects workflows and at a cost that would have been unfeasible for the Argentine sci-fi production.
• Co-CEOs Ted Sarandos and Greg Peters said the tools are designed to enhance creative storytelling rather than simply replace artists or cut expenses.
• This deployment builds on Netflix’s earlier AI experiments—from de-aging in feature films to recommendation algorithms—and signals a broader push into production innovation.
• Netflix is now piloting user-facing AI features, including natural-language content discovery and automated ad creation, as part of its next phase of platform integration.