Overview

• Netflix used generative AI to produce a building collapse sequence in its series El Eternauta.
• The AI-driven VFX sequence was rendered ten times faster than traditional methods, according to executive Ted Sarandos.
• This marks the first inclusion of AI-generated visuals in a final Netflix original release.
• Netflix views the technology as a way to cut costs and enable smaller-budget productions to access high-end visual effects.
• The company plans to automate advertisement creation with generative AI and is piloting an AI-powered search feature developed with OpenAI.