Netflix Considers Monetizing Its Gaming Platform

Strategies under discussion include in-app purchases, charging for sophisticated games, and placing ads on games.

Netflix is reportedly exploring ways to monetize its gaming platform, which currently offers games free of charge to its subscribers.
Executives at Netflix have been discussing potential revenue-generating strategies, including implementing in-app purchases, charging for more sophisticated games, and placing ads on games.
Netflix's gaming division has shown significant growth, with game downloads increasing nearly threefold from 2022 to 2023.
Despite the small percentage of global subscribers currently playing its games daily, Netflix's gaming budget is expected to increase as the company moves towards creating console-quality games.
Netflix's potential shift to monetize its gaming division comes after its entry into the gaming world two years ago and a stagnation in growth at the beginning of 2023.