Netflix Considers In-Game Purchases and Ads for Its Gaming Service

Internal Discussions Held as Company Seeks to Generate More Revenue from Gaming Sector

Netflix is reportedly considering introducing in-game purchases and ads to its gaming service, a significant shift from its current model of offering games free to subscribers.
Internal discussions have been held among executives on how to generate more revenue from the gaming sector, with in-app purchases and in-game ads being considered.
Netflix currently has 90 games in development, and less than 1% of Netflix's total subscribers play games daily.
Netflix's gaming service was launched in 2021 and has since included popular titles like the Grand Theft Auto series.
Despite the company's efforts to expand its gaming offerings, adoption has been slow, with only 1% of subscribers playing games on the service.