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Netflix Confirms Son Ye-jin and Jo Yu-ri as Leads in K-Pop Drama Variety

Kim Yong-hoon will direct the pre-production series co-produced by CJ ENM Studios, UNU for the streamer’s expanding Korean slate

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Overview

  • Netflix’s pre-production K-drama will star Son Ye-jin as Se-eun, an entertainment executive determined to revive a faltering idol group.
  • Jo Yu-ri will portray Seung-hui, a devoted fan whose obsession threatens to cross perilous boundaries.
  • Mask Girl director Kim Yong-hoon is set to helm filming scheduled to begin in July 2025.
  • The project is a co-production between CJ ENM Studios, UNU and Netflix as part of its intensified investment in Korean content.
  • Variety will explore the power struggles and complex relationships between industry executives, idols and their fan communities.